MAIN PURPOSE OF THE PROJECT:

Increasing the potential of AVANT FABRYKA PORCELITU JERZY BUJANOWICZ by using the industrial design process.

SPECIFIC OBJECTIVES OF THE PROJECT:

1. Conducting a design audit and defining design problems regarding, among others: the company’s offer, organizational structure, communication processes, marketing strategy, business model, customer and competition characteristics, and market trends.

2. Development of a design strategy containing recommendations for further detailed actions along with a preliminary cost estimate.

PLANNED PROJECT EFFECTS:

FACT:

1/ Defining design problems in the company regarding:

• offered products as well as plans related to expanding the range,

• introducing products to new markets,

• company’s marketing strategy,

•contacts with customers.

2/ Determining the importance and hierarchy of importance of each of the identified problems, indicating priority issues that require urgent solution.

3/ Indication of possible solutions to the above. problems, giving priority to those with the greatest potential on the market.

4/ Differentiation of the Applicant’s products from the competition’s offer, adapting the products to customer requirements and market niches.

5/ Increased company brand recognition and sales growth.

MAIN PURPOSE OF THE PROJECT:

The primary goal of the project is to increase the competitiveness of the Avant Porcelain Factory by using design as a source of innovation.

SPECIFIC OBJECTIVES OF THE PROJECT:

1. Implementation of ORGANIZATIONAL innovation: development of the Avant Technology Book, implementation of the CRM system

2. Implementation of MARKETING innovation: development of comprehensive and coherent visual communication

3. Implementation of PRODUCT innovations, including:

a) An innovative mug with a sentimental design with unique features, a reference to emotions, the past and related ‘Polish vintage’ values.

b) An innovative mug made of ceramics + other material, e.g. porcelain with cork, wood, resin, silicone, concrete and others.

c) An innovative mug made of colored clay – a ‘PREMIUM’ product in the company’s offer.

d) Production of a product from raw materials from ceramic waste – ‘reused’

4. Increase in the company’s revenues, including from export activities.

5. Acquiring new foreign markets.

PLANNED PROJECT EFFECTS:

FACT:

– Acquisition of fixed assets other than real estate, related to the implementation of a product innovation,

– Purchase of consulting services related to the implementation of the design strategy;

– Acquisition of intangible assets (intellectual property rights) related to the implementation of product innovation;

– Introduction of innovative products to the market.

FINANCIAL:

– Increase in revenues.

– Reducing the costs of producing new products.

– Profit optimization.

OTHER:

– Initiating activities related to professional industrial design in the company.

– Increasing Avant’s competitiveness thanks to the use of design.

– Improving internal and external communication.

– Adapting the product offer to customer needs.

– Permanent consolidation of market position.