Project implementation period: 01/05/2016 – 31/10/2016.
Total value of the Project: PLN 122,385.00.
Amount of EU funding: PLN 84,575.00.
MAIN PURPOSE OF THE PROJECT:
Increasing the potential of AVANT FABRYKA PORCELITU JERZY BUJANOWICZ by using the industrial design process.
SPECIFIC OBJECTIVES OF THE PROJECT:
1. Conducting a design audit and defining design problems regarding, among others: the company’s offer, organizational structure, communication processes, marketing strategy, business model, customer and competition characteristics, and market trends.
2. Development of a design strategy containing recommendations for further detailed actions along with a preliminary cost estimate.
PLANNED PROJECT EFFECTS:
FACT:
1/ Defining design problems in the company regarding:
• offered products as well as plans related to expanding the range,
• introducing products to new markets,
• company’s marketing strategy,
•contacts with customers.
2/ Determining the importance and hierarchy of importance of each of the identified problems, indicating priority issues that require urgent solution.
3/ Indication of possible solutions to the above. problems, giving priority to those with the greatest potential on the market.
4/ Differentiation of the Applicant’s products from the competition’s offer, adapting the products to customer requirements and market niches.
5/ Increased company brand recognition and sales growth.
Project implementation period: 01/03/2018 – 30/04/2019.
Total value of the Project: PLN 3,510,666.00.
Amount of EU funding: PLN 1,923,620.00.
MAIN PURPOSE OF THE PROJECT:
The primary goal of the project is to increase the competitiveness of the Avant Porcelain Factory by using design as a source of innovation.
SPECIFIC OBJECTIVES OF THE PROJECT:
1. Implementation of ORGANIZATIONAL innovation: development of the Avant Technology Book, implementation of the CRM system
2. Implementation of MARKETING innovation: development of comprehensive and coherent visual communication
3. Implementation of PRODUCT innovations, including:
a) An innovative mug with a sentimental design with unique features, a reference to emotions, the past and related ‘Polish vintage’ values.
b) An innovative mug made of ceramics + other material, e.g. porcelain with cork, wood, resin, silicone, concrete and others.
c) An innovative mug made of colored clay – a ‘PREMIUM’ product in the company’s offer.
d) Production of a product from raw materials from ceramic waste – ‘reused’
4. Increase in the company’s revenues, including from export activities.
5. Acquiring new foreign markets.
PLANNED PROJECT EFFECTS:
FACT:
– Acquisition of fixed assets other than real estate, related to the implementation of a product innovation,
– Purchase of consulting services related to the implementation of the design strategy;
– Acquisition of intangible assets (intellectual property rights) related to the implementation of product innovation;
– Introduction of innovative products to the market.
FINANCIAL:
– Increase in revenues.
– Reducing the costs of producing new products.
– Profit optimization.
OTHER:
– Initiating activities related to professional industrial design in the company.
– Increasing Avant’s competitiveness thanks to the use of design.
– Improving internal and external communication.
– Adapting the product offer to customer needs.
– Permanent consolidation of market position.
